Newsafe is an independent security company. They offer both businesses and private individuals complete security solutions with the latest technology and customizable services.
Together with the client we came up with the company name, brand strategy and business strategy. Newsafe was able to differentiate themselves and simplify the sales process by selling smart packaged solutions for different target groups containing modern security tech and with the option for different add-ons.
I created the new identity around red and white stripes. A clear and bold visual expression. A communications concept was also crafted with the pay off: Update your security.