Svea.com responsive website
Sveacom_cover_mobile@2x

Svea Ekonomi website

As part of creating the new internet bank with digital onboarding for Svea Bank their website needed to be updated. Not only to adhere to the new products and services that had been developed but also to the new and improved visual guidelines and tonality of the Svea brand. The team consisted of developers, UX designers, one Service designer, a Copywriter and me as Art director.

My responsibility was the overall visual design, imagery and brand impact of the new website and it's products and services. Together with all of Sveas different business area stakeholders and with input from the markering team at Svea we created concepts and prototypes. These were tested and refined, working closely together with the developers in every step to create a fresh and user friendly website for Svea.

Continuous work has been done with updates, new design and content on Svea.com since May 2019

Svea launched Swedens first bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete components that can be reused not only by the bank team but all other teams at Svea as well.

Svea launched Swedens first dedicated bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete responsive components that can be reused not only by the bank team but all other design and development teams at Svea as well.

CLIENT
Svea Ekonomi

YEAR
2019–2020

ROLE
Art Direction / UX / Concept / Digital

— View online

Svea.com – Bank start page with components

Project goals

Project goals

no_1

Improve customer satisfaction by shifting website focus from inside-out perspective to a user needs perspective

Improve customer satisfaction by shifting website focus from inside-out perspective to a user needs perspective

no_2

Increase conversion rate and nudge users to onboard online where possible

Increase conversion rate and nudge users to onboard online where possible

no_3

Simplify user tasks and highlight frequently viewed content with better information hierarchy

Simplify user tasks and highlight frequently viewed content with better information hierarchy

Simplify user tasks and highlight frequently viewed content with better information hierarchy

no_4

Establish more trust by updating the visuals and tonality to Sveas new brand guidelines

Establish more trust by updating the visuals and tonality to Sveas new brand guidelines

Research methods

Research methods

sign_1_solna-white

Customer service & stakeholder interviews

Customer service & stakeholder interviews

Customer service & stakeholder interviews

Computer

Prototype and QA testing with stakeholders and developers

Prototype and QA testing with stakeholders and developers

Info

Information architecture and content revision

Information architecture and content revision

support_2_solna-white

User needs analysis & target group mapping

User needs analysis & target group mapping

Box

Market research analysis and Market team demos

Market research analysis and Market team demos

invoice_service_solna-white

Analytics & data to provide valuable insights

Analytics & data to provide valuable insights

Mobile menu
Website screenshots
Website screenshots and components
Animating process block for EPI
La olita foodtruck in rain

Mattias Kristensson
Art Director

Mattias Kristensson
Art Director