Golf Plaisir – Scandinavias leading golf tour operator. Their pre-packaged golf holidays include among other things booked tee times, full day greenfees, golf host/pro, airline tickets and transfers.
The brief was to re-design Golf Plaisir website from the ground up. The old site was outdated both from a branding and user perspective. A large focus was put on a new fresh design with better usability and conversion in the checkout flow. The project included research, sitemap and wireframing for the whole site. The design was based upon the new identity for Golf Plaisir that was created in 2014. The result was a website with a twist of retro with the heart in the details.