As part of creating the new internet bank with digital onboarding for Svea Bank their website needed to be updated. Not only to adhere to the new products and services that had been developed but also to the new and improved visual guidelines and tonality of the Svea brand. The team consisted of developers, UX designers, one Service designer, a Copywriter and me as Art director.

My responsibility was the overall visual design, imagery and brand impact of the new website and it's products and services. Together with all of Sveas different business area stakeholders and with input from the markering team at Svea we created concepts and prototypes. These were tested and refined, working closely together with the developers in every step to create a fresh and user friendly website for Svea.

Continuous work has been done with updates, new design and content on Svea.com since May 2019

Svea launched Swedens first bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete components that can be reused not only by the bank team but all other teams at Svea as well.

Svea launched Swedens first dedicated bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete responsive components that can be reused not only by the bank team but all other design and development teams at Svea as well.