Svea Bank web application
Svea Bank web application

Svea Bank

Svea launched Swedens first dedicated bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete responsive components that can be reused not only by the bank team but all other design and development teams at Svea as well.

Svea launched Swedens first bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete components that can be reused not only by the bank team but all other teams at Svea as well.

Svea launched Swedens first dedicated bank for small to medium size companies. With focus on high automatisation and totally digitalised banking functionality. Svea Bank is the first bank in Sweden with a fully automated onboarding for companies, both existing and new. No paperwork needed.

My responsibility as lead Art Director from the start was the overall visual design, feel and experience of the product. Both from a UX/UI perspective as well as a brand perspective. Elevating Svea Bank as a disruptive brand with a friendly tonality in the nordic bank sector. As part of the continuous work me and the design team have produced concepts, wireframes and prototypes that have been tested and validated to create an innovative banking platform. I have set up and developed a design system from the ground up with guidelines ranging from brand colors to complete responsive components that can be reused not only by the bank team but all other design and development teams at Svea as well.

CLIENT
Svea Ekonomi

YEAR
2018–2020

ROLE
Art Direction / Product design / UX / Brand / Concept

— View online

The design process
The Svea business users
Svea_Exp

Research methods

Research methods

— Customer interviews
— Prototype and QA testing
— Market research analysis
— Customer journey mapping
— Information architecture
— Target group mapping
— Customer feedback
— Analytics & data

— Customer interviews
— Prototype and QA testing
— Market research analysis
— Customer journey mapping
— Information architecture
— Target group mapping
— Customer feedback
— Analytics & data

The Svea brand
Svea color and typography
Advertising campaign for Svea Bank

A responsive Design System built for Svea

A responsive Design System built for Svea

Svea design system in Sketch and XD
gradient_solna_white_3
Animated Svea icons

Online banking with a friendly touch

Friendly online banking

Every part of the user experience was conceptualized, tested, iterated and hand crafted down to pixel perfection. From the overall brand and visuals down to micro copy with a personal and friendly tone. In close collaboration with development teams and stakeholders new features have been designed and developed in a fast paced project to build a complete online bank from the ground up. Built as a responsive web application it has functionalities such as showing business and savings accounts, viewing debit and credit cards, making regular payments, international payments and transfers along with handling loans, autogiro and e-faktura.

Every part of the user experience was conceptualized, tested, iterated and hand crafted down to pixel perfection. From the overall brand and visuals down to micro copy with a personal and friendly tone. In close collaboration with development teams and stakeholders new features have been designed and developed in a fast paced project to build a complete online bank from the ground up. Built as a responsive web application it has functionalities such as showing business and savings accounts, viewing debit and credit cards, making regular payments, international payments and transfers along with handling loans, autogiro and e-faktura.

The online bank – screenshots

Simplifying a complex onboarding

Simplifying a complex onboarding

Simplifying a complex onboarding

Design team, stakeholders and development teams have worked closely together to create and develop an onboarding flow for businesses. The challenge was to make the experience feel as simple and efortless as possible for the users and at the same time keep development streamlined and focused.

The existing business owners can today become full bank customers in under 7 minutes. Start ups who register and create their company with Svea can also become customers completely online. This thanks to the complex and advanced automated system with connections to Bolagsverket and Skatteverket. The first of its kind in Sweden.

Design team and development teams have worked closely together to create and develop a fully automated onboarding for small businesses. The existing business owners can today become full bank customers in under 7 minutes. Start ups who register and create their company with Svea can also become customers completely online. This thanks to the advanced automated system and connections to Bolagsverket. The first of its kind in Sweden.

Design team, stakeholders and development teams have worked closely together to create and develop an onboarding flow for businesses. The challenge was to make the experience feel as simple and efortless as possible for the users and at the same time keep development streamlined and focused.

The existing business owners can today become full bank customers in under 7 minutes. Start ups who register and create their company with Svea can also become customers completely online. This thanks to the complex and advanced automated system with connections to Bolagsverket and Skatteverket. The first of its kind in Sweden.

Onboarding 1
Onboarding 2

Mattias Kristensson
Art Director

Mattias Kristensson
Art Director